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I am Booker Farrior, a talent management senior executive. My specialty is getting executives to tap into their Extra. What is the extra? It comes from a belief that my father ingrained into my sister and me — "Most people are average. With a little bit of extra effort, you won’t be like most people." Simple, but profound — Extra elevates your ordinary into extraordinary.

Welcome!

FIND YOUR EXTRA

Gain Clarity on Your Path.

Are you at a critical juncture in your professional journey, and unsure of how to navigate your next best move?
How would developing new skills improve your ability to lead others to greater levels of performance?
Do you desire to thrive and experience personal and professional growth, boosting confidence and impact?

If you aspire to become a higher version of yourself, we will get you there.

Extraordinary Service.

Let’s work together to activate your Extra, plan your long-term goals, and position yourself for success!

Experienced

Leveraging decades of experience, across multiple industries, to provide valuable perspective and feedback helping you stay motivated, organized and focused.

Partner

We help you develop the emotional intelligence, resiliency, and conflict management skills necessary to lead successfully.

Strategic

We will help you develop strategies to achieve sustainable improvements in your relationships, performance, and mental well-being.

Focused

For you to achieve the future you desire, we help you focus on what matters most.

Professional

Coaching professionals who help you uncover blind spots, improve self-awareness, and develop foresight.

Knowledgeable

The right skills, knowledge, and perspectives to provide an objective view and actionable insights.

What Clients Say

Booker Farrior is a consummate professional. He’s knowledgeable, strategic and drives feasible solutions. Undoubtedly, working with Booker has always brought exactly what I needed for success in my role – strong and broad experience and thoughtful insight. He is very simply, one of my most trusted advisors.

Being at the early stages of my career as a legal counsel and data protection officer for a technology company, this summer I entered into a programme led by Booker that was designed to alter how I perceived the world, to one of positive intelligence in both a personal and professional perspective. Over the course of the 7-week programme, Booker put me on a path that I know will lead me to success and has helped me believe in my achievements. While the programme has since ended, I still refer to his guidance and have put the skills he taught me into daily practice, a testament to Booker's coaching, leaving you with a long lasting impact.

Working with Booker has helped me tremendously to sort through my perceptions and beliefs about my professional growth. In particular, he has enabled me to channel my strengths while fostering a holistic view of myself personally, professionally and spiritually. Moreover, Booker has helped me navigate the complex working world of academia with numerous personalities and ideologies and has helped me to embrace the political climate to my advantage. I am indebted to him for the coaching and mentorship he has provided.

As the CEO of a rapidly growing Technology-based Media and Production Agency, I am thankful for every moment that I spent learning from Booker Farrior. Overall, he has challenged me in nearly every aspect of my professional growth, from performance management and leadership communication, to career pathing and transitional readiness. Consequently, without Booker I would not be the CEO of a multi-million-dollar company, period.

Over the past year, Booker’s coaching fostered my professional development in several areas. His resources covered topics from leadership development and effective networking techniques, to establishing and maintaining both internal and external connections, to understanding and successfully navigating organizational politics. Specifically, Booker was able to assist me in identifying my 30-, 60-, and 90-day goals with accompanying success metrics. As a result, his coaching played a pivotal role in my recent promotion and transition from a Senior Manager role at the NFL League office in NY, to a Director position in the NFL Media office in Los Angeles. I highly recommend Coaching by the Book services!

Booker has been a trusted advisor for many years and I have benefited personally from his wisdom and artful ability to help me envision my professional future as he provided me with the tools and confidence necessary to make sensible, game-changing life and career decisions. Furthermore, Booker’s thought-provoking approach and levelheadedness have been invaluable in helping me become a better leader and manager of my own personal brand. He has had a significant impact on my successful transition from a career as a bench scientist to a business development professional in the biotechnology industry, and his authentic leadership continues to inspire me and so many others.

Today is the day to harness your extra.

It starts with a 1-on-1 consultation to determine the best way to maximize your personal and professional potential, to achieve your goals.