Home | Coaching By The Book

Great leaders aren’t just born—they’re built through intentional growth and the right partner. Executive coaching isn’t about giving advice; it’s about uncovering the insights that elevate your career, sharpen your leadership, and unlock opportunities you didn’t even know existed.

The most successful executives know that coaching is a high-return investment in their careers - one that prevents costly missteps, accelerates your success, and helps you lead with clarity and confidence.

Welcome!

INVEST IN YOURSELF

Don't Miss Another Opportunity.

You could lose salary/revenue by not investing in Executive Coaching:

OF SALARY LEFT ON THE TABLE

15- 0 %

Compensation Negotiations

Without coaching, executives struggle to effectively position their value, often missing out on $100,000-$500,000 per year in salary, bonuses, and equity — leaving millions on the table over a career.

LOWER PERFORMANCE OUTCOMES

20- 0 %

Performance-Based Bonuses

Leaders who don’t invest in coaching frequently miss performance targets, forfeiting $75,000-$250,000+ in annual bonuses and significantly reducing their total compensation.

YEARS OF MISSED OPPORTUNITIES

3- 0

Strategic Career Positioning

Without a clear strategy, executives get promoted 30-50% slower, losing years of increased earnings and missing out on 20-50% more income potential over 3-5 years. Delayed career growth equals millions in lost wealth over a lifetime.

OF POTENTIAL LOSS OF COMPENSATION

40- 0 %

Long-Term Incentives

Without coaching, executives often misunderstand equity packages and incentive plans, potentially forfeiting wealth creation opportunities worth $1-5 million over 5-10 years.

The Lasting Benefits of Coaching By the Book.

Hidden Value That Compounds Over Time:

Network Value

Executive coaches provide access to high-value professional networks that can translate to millions in business opportunities throughout your career.

Decision-Making

Coached executives report making major career decisions with 85% greater confidence, avoiding costly career missteps that can set back earnings by 3-5 years.

Leadership Development

Improved leadership capabilities translate to greater team performance, organizational impact, and ultimately, better compensation & equity opportunities.

Will some extra effort achieve your goals?

As an executive coach, I specialize in helping executives overcome the challenges preventing them from getting the careers they deserve. How? I get them to tap into their Extra. What is the extra? It comes from a belief that my father ingrained into my sister and me — “Most people are average. With a little bit of extra effort, you won’t be like most people.” Simple, but profound — Extra elevates your ordinary into extraordinary.

Work With Us.

We have the tools to help you get the career you deserve.

Your potential is limitless — let’s create a roadmap to achieve it.

What Clients Say

Booker Farrior is a consummate professional. He’s knowledgeable, strategic and drives feasible solutions. Undoubtedly, working with Booker has always brought exactly what I needed for success in my role – strong and broad experience and thoughtful insight. He is very simply, one of my most trusted advisors.

Being at the early stages of my career as a legal counsel and data protection officer for a technology company, this summer I entered into a programme led by Booker that was designed to alter how I perceived the world, to one of positive intelligence in both a personal and professional perspective. Over the course of the 7-week programme, Booker put me on a path that I know will lead me to success and has helped me believe in my achievements. While the programme has since ended, I still refer to his guidance and have put the skills he taught me into daily practice, a testament to Booker's coaching, leaving you with a long lasting impact.

Working with Booker has helped me tremendously to sort through my perceptions and beliefs about my professional growth. In particular, he has enabled me to channel my strengths while fostering a holistic view of myself personally, professionally and spiritually. Moreover, Booker has helped me navigate the complex working world of academia with numerous personalities and ideologies and has helped me to embrace the political climate to my advantage. I am indebted to him for the coaching and mentorship he has provided.

As the CEO of a rapidly growing Technology-based Media and Production Agency, I am thankful for every moment that I spent learning from Booker Farrior. Overall, he has challenged me in nearly every aspect of my professional growth, from performance management and leadership communication, to career pathing and transitional readiness. Consequently, without Booker I would not be the CEO of a multi-million-dollar company, period.

Over the past year, Booker’s coaching fostered my professional development in several areas. His resources covered topics from leadership development and effective networking techniques, to establishing and maintaining both internal and external connections, to understanding and successfully navigating organizational politics. Specifically, Booker was able to assist me in identifying my 30-, 60-, and 90-day goals with accompanying success metrics. As a result, his coaching played a pivotal role in my recent promotion and transition from a Senior Manager role at the NFL League office in NY, to a Director position in the NFL Media office in Los Angeles. I highly recommend Coaching by the Book services!

Booker has been a trusted advisor for many years and I have benefited personally from his wisdom and artful ability to help me envision my professional future as he provided me with the tools and confidence necessary to make sensible, game-changing life and career decisions. Furthermore, Booker’s thought-provoking approach and levelheadedness have been invaluable in helping me become a better leader and manager of my own personal brand. He has had a significant impact on my successful transition from a career as a bench scientist to a business development professional in the biotechnology industry, and his authentic leadership continues to inspire me and so many others.

Today is the day to harness your extra.

It starts with a 1-on-1 consultation to determine the best way to maximize your personal and professional potential, to achieve your goals.