
Find Life Coach: Meet Booker Farrior
This in-depth interview offers a compelling look into the world of professional life coach Booker Farrior. It begins by tracing his unique professional journey – from industrial engineering and supply chain management roles to an unexpected passion for applied behavioral science that ultimately led him to obtain certification from the International Coach Federation (ICF).
Coach Booker provides candid insights into how the Covid-19 pandemic disrupted his own family life, requiring them to grieve missed milestones like his son’s senior year events and his daughter’s study abroad experience. However, he shares how these challenges imparted vital lessons around self-care, nurturing relationships, and setting boundaries.

The interview then dives into Farrior’s innovative “Coaching by the Book” approach, which draws upon his diverse career experiences to empower clients with new perspectives. A particular emphasis is his pioneering 7-week mental fitness program that uses mobile apps and group sessions to help participants rewire neural pathways and combat negative thought patterns.
Throughout, Farrior stresses the individualized benefits his coaching provides, from reframing challenges to catalyzing self-discovery. The article paints a holistic picture not just of his methods, but the empathetic, growth-minded philosophy driving them. Ultimately, Farrior hopes to impart profound wisdom – urging focus on life purpose, continual effort, and cultivating empathy as keys to unlocking one’s full potential.

Who is this article written for?
Anyone who wants to remove negative thinking patterns, transform their thoughts, and adopt a growth mindset.